Studio Andrew Howard

Cultura em Expansão

Graphic Identity

Promotional materials for a Porto Cultural Festival, 2017.

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The Porto City Hall invited the studio to design the publicity materials for one of the biggest annual cultural events in city, an initiative entitled 'Cultura em Expansão' (Culture in Expansion), a series of events and concerts – music, theatre, dance, cinema, workshops – that take place during the year all over the city mostly in locations outside of established venues (housing associations for example). The materials included three principle posters and a 24 page brochure.

The starting point for the design was a particular genre of mostly American music concert posters from the 50's (examples below) that I've always been fond of because of their bright and dynamic design. Driven by a desire to convey a spirit of performance and entertainment, the objective was to produce contemporary versions that still contained a visual reference to the originals.

A big thanks to studio collaborators for this project, Serafim Mendes and long-time collaborator Rita Carvalho, and to Guilherme Blanc from the City Hall for inviting the studio to design the materials.

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Date 2017

Client Câmara Municipal do Porto